ICM Controls Expands Into 5 New Vertical Markets


ICM Controls, a leading ISO Certified U.S.-based manufacturer of electronic controls, announced a major shift in its sales strategy to expand beyond its leading position in the HVAC industry and begin aggressively targeting five new vertical markets: Appliance, RV, Marine, Pool & Spa, and Electrical.

In support of its new growth initiative, the company also announced the addition of Roy Cramer, Thomas Victorin, and Michael St. Joseph to its sales team, as well as the promotion of Anish Donald to Global Project Manager. Cramer will serve as the National OEM Sales Manager for the HVAC and Appliance industries, and Victorin will serve as the National Sales Manager for both the OEM and Aftermarket for the RV, Marine and Pool & Spa industries. St. Joseph is the company’s new Eastern Regional Sales Manager in support of all divisions. They join a seasoned sales team that includes Mike Tracy, National Sales Manager for the HVAC and Appliance aftermarket, and Everett Mastrich, Western Regional Manager. Tracy is also the company’s acting Central Regional Manager.

“ICM is long-known for the quality of its product and the knowledge of its expert employees,” said ICM Controls President Joe Bonacci. “This expanded team ensures we have the leadership and sector knowledge to hit the ground running in these new markets as well.”

Roy Cramer joins ICM Controls from Probes Unlimited, where he spent more than a decade as their lead Sales Engineer calling on OEM accounts in the HVAC and Appliance industries. Thomas Victorin comes from Dometic Group, where he held the position as Chief Electrical Engineer for the past 6+ years. Michael St. Joseph previously worked for Carel USA for nearly 10 years, serving as Managing Director during his last five years with the company. Anish Donald has been with ICM Controls for almost three years as a Systems Engineer before his promotion to Global Project Manager.

“We already manufacture controls for several prominent OEM customers in each of these markets,” said Zach Kadah, Vice President for ICM Controls. “Additionally, a lot of our branded aftermarket controls that we sell to the HVAC industry cross over to these other markets already. With a concerted effort from our Sales & Marketing teams, our goal is to quickly capture market share and become a major presence across all industries.”


ICM Controls is headquartered in North Syracuse, NY. For more information on ICM Control’s complete range of American-made products, plus wiring diagrams, troubleshooting tips, and more, please visit ICMControls.com.